Midlife gets us thinking and growing in so many aspects of our lives. In this conversation, we’re talking about starting and growing a business. I spoke with Dr. Azi Jankovic, a business consultant and entrepreneur about starting a new business at any age. It’s never too late to start a business. And there are all sorts of reasons why women choose to start or grow their business. For some, it is about the money. Others want to use their time productively. Others have something they want to contribute to the world, or share their passions and expertise.
Every person’s why is unique to their situation and so their hows will also be, in this conversation, Dr. Azi shared some core mindsets and practical points to get your business started on its path of growth and success.
SHOW NOTES
02:50 Anyone can start a business at any age.
05:17 What type of business to start?
07:56 The flexible startup model
09:58 Staying on the pulse of what people want from you
13:12 Try to get feedback and insight from your people
18:56 Start small and then invest some of the income to build
20:22 Think about how you can help make people’s lives better
24:38 Not everyone is a good fit for your business
26:28 Redefining failure
28:15 Business plan and setting goals
31:21 Dealing with imposter syndrome
39:59 Working ON the business vs IN the business
45:45 Get really clear on what you want do and why you want to help, and everything else will evolve
47:53 The human connection is so important in business
49:51 How much to charge
53:51 Wrap up
